Farfetch

The last project in my second year in university was a live brief by Farfetch. The brief was to find a way to bridge the gap between physical and online shopping. My group mates and I decided to focus our project on the Chinese luxury consumer and we also suggested that it would be a good idea to create an algorithm that can scan a person through a camera (phone, computer etc) and measure their size. I did the research, introduced the ideas for the concept and put together our presentations, while my team mates did all the visuals. For our final presentation, we received the “Best Commercial Project” award by Farfetch.