adidas ageless

The first two weeks of my third year in university we were assigned to do a short-project in groups. Out of the brands we were given, my group and I chose to do a project on Adidas. We called our concept adidas ageless and it was a project on sustainability. We proposed Adidas created a service that people could return their old Adidas clothes so they could be restored and resold in a cheaper price and they would get a discount voucher for their next purchase from Adidas. I planned a photoshoot day with some of my friends in Athens who were modelling and taking the photos, while I was directing them over a video call.