Glossier

In my second year at university we were put in groups and asked to create our own PR agency and to follow a brand brief. We were assigned Glossier and the brief was that Glossier decided to open its first permanent store in the UK and they were looking for a PR agency to represent them for the launch. We responded to the brief by creating a launch campaign for the store that we located in Carnaby Street. I made some social media mock-ups and a decorative banner that would be put up in Carnaby Street during the week of the store’s launch.